Mandatory on or after 23.11.2024
Insight of President ICAI message( CA Aniket Talati)
Dear Professional Colleagues,
The logo is a visual identity of the profession, and it not only denotes a qualification but also represents the accounting profession’s attitudes, beliefs and values of commitment toward the economic growth of the country. Since ICAI is the largest professional body of Chartered Accountants in the world, a need was felt to showcase the professional identity along with a connection of a proud Indian.
As the Institute is celebrating its monumental journey and celebrating 75th year, it is the apt time to revamp the CA logo for usage at all national and international platforms.
Taking note of the above, new CA India Logo was developed consisting of the letters ‘CA’ in blue color with a tri color tick mark. The incorporation of the tricolor into the logo is a powerful symbol of the Institute’s connection of India. ‘India’ is also added in the logo, as it epitomizes the Institute’s connection to India First approach and commitment to the serve the Indian economy in public interest.
On 24th November, 2023, the new CA India logo has been launched by the august hands of Hon’ble Vice-President of India Shri Jagdeep Dhankhar. In presence of CA. Piyush Goyal, Hon’ble Minister of Commerce and Industry, Consumer Affairs, Food and Public Distribution and Textiles and Shri Praful Pansheriya, Hon’ble Minister of State for Parliamentary Affairs, Primary, Secondary and Adult Education, Higher Education, Govt. of Gujarat.
Across the world, the new CA logo will be a symbol that shows that one is part of a professional network of trusted, highly skilled and qualified individuals from India. It will also help create international recognition and brand building for the Indian Chartered Accounting profession at a global platform and ensure that the qualification along with the country stands out in an increasingly competitive global market.
In view of the above, all members are requested to start using the new CA India Logo on all their visiting cards, letterheads, signboards etc. and popularize the same across the country as a part of image building and capacity building drive and above all, to establish a distinct identity among the public.
The Logo Manual mentioning the details about the CA Logo and the guidelines for using the same is also attached for your reference.
For using the existing stationary/ signage replacement etc., the transition period of one year is being provided to all CA Members( Upto 23 November,2024). Therefore, request you all to please adhere to the aforesaid timelines.
The Institute’s approach has all along been to achieve overall growth in professional avenues coupled with image building, which ultimately will take the profession to new heights. Progress is impossible without change. So, let’s change our outlook where change is required, set our vision high and start thinking ahead of our times for a brighter future. We need to continuously strive to explore and conquer the emerging frontiers of challenges. The best way to be ready for the future is to invent it. And I am sure that together WE CAN.
Official Manual for CA's: Credit to brandid.in
Content Credit : ICAI . ICAI Chairman Message Post.
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